A fishing lure having one or more cubic corner reflectors, comprising : a body; an eyelet connected to said body and configured to be secured to a fishing line; one or more fish hooks directly or indirectly connected to said body; one or more cubic corner reflectors that are recessed into said body and exposed to an ambient environment and are externally visible therefrom, each of said one or more cubic corner reflectors consisting of three adjoining planar surfaces recessed fully or partially into said body and oriented perpendicular to each other so that said three adjoining planar surfaces meet at a vertex directed inwardly into said body, said one or more cubic corner reflectors being configured to reflect an incoming fluid pressure wave received from a direction back in substantially a same direction from which the pressure wave was received.