今年“双十一”，直播带货的促销方式愈发流行。记者调查发现，直播带货如火

今年“双十一”，直播带货的促销方式愈发流行。记者调查发现，直播带货如火如荼的背后，有些存在观看人数吹牛、销售数据“注水”问题，被蒙骗的商家不少最终赔钱，同时一些只认钱不看品质的“无底线”带货也直接坑害了不少消费者，为整个行业的发展敲响了警钟。首先在观看人数上，可“操作”的空间很大。记者在多个二手交易平台检索发现，某短视频平台花80元，可以在直播中刷上百的观看数据；某电商平台的直播，150元能买到1万的观看数据。此外，在一些QQ群和微信群中，还有专门组织真人粉丝进行直播刷数据的商家，粉丝进入直播间观看几分钟，就能拿到酬劳。对商家而言，直播带货商品退货率高，算入产品成本、运营成本、物流成本，再加上动辄十几万元、几十万元的坑位费，只能亏钱。“主播可以拿着泡沫数据再去‘忽悠’下一个商家，去要求高额的坑位费。”

今年“双十一”，直播带货的促销方式愈发流行。 记者调查发现，直播带货如火如荼的背后，有些存在观看人数吹牛、销售数据“注水”问题，被蒙骗的商家不少最终赔钱，同时一些只认钱不看品质的“无底线”带货也直接坑害了不少消费者，为整个行业的发展敲响了警钟。 首先在观看人数上，可“操作”的空间很大。 记者在多个二手交易平台检索发现，某短视频平台花80元，可以在直播中刷上百的观看数据；某电商平台的直播，150元能买到1万的观看数据。 此外，在一些QQ群和微信群中，还有专门组织真人粉丝进行直播刷数据的商家，粉丝进入直播间观看几分钟，就能拿到酬劳。 对商家而言，直播带货商品退货率高，算入产品成本、运营成本、物流成本，再加上动辄十几万元、几十万元的坑位费，只能亏钱。 “主播可以拿着泡沫数据再去‘忽悠’下一个商家，去要求高额的坑位费。” ...

This year's "double 11", the promotion mode of live with goods is becoming more and more popular. According to the reporter's investigation, there are some problems such as the number of viewers bragging and the "water injection" of sales data behind the booming live broadcast with goods. Many of the cheated businesses finally lost money. At the same time, some "no bottom line" products that only believe in money but don't look at quality have directly harmed many consumers, which has sounded the alarm for the development of the whole industry. First of all, in terms of the number of viewers, there is a large space for "operation". The reporter searched a number of second-hand trading platforms and found that a short video platform can spend 80 yuan to brush hundreds of viewing data in the live broadcast; for a live broadcast of an e-commerce platform, 150 yuan can buy 10000 viewing data. In addition, in some QQ groups and wechat groups, there are businesses that specially organize live fans to swipe data. Fans who enter the live room to watch for a few minutes can get paid. For businesses, the rate of return of goods with live broadcast is high. If the product cost, operation cost and logistics cost are included, plus the pit fee of more than 100000 yuan and several hundred thousand yuan, they can only lose money. "The anchor can take the bubble data and go to the next businessman to ask for a high fee."<br>