An examination of the five basic communication principles therefore will give a better perspective on the how effective communication can be achieved. Here they are in a nutshell:•Communication is in everything we do•The way messages begin often directs the final result of the communication•The method of message delivery always impacts how the message is accepted•Real communication occurs when the message is received, not what the message intends to convey•Communication is a two way affair – giving information is just as important as getting information Understanding these principles and how they impact on effective communication in the workplace is critical in moving forward with improvements to our communication effort.