2018年11月根据天猫购物平台数据统计，迷你微波炉、迷你洗衣机销量增

According to statistics from the Tmall shopping platform in November 2018, the sales volume of mini microwave ovens and mini washing machines increased by 980% and 630%, respectively. Mini products have become a market with obvious growth rates. At present, mini-small household appliances companies generally have problems such as inconsistent product quality and safety standards, difficulties in maintenance and recycling, how to accurately maintain customer relationships, and accurate marketing. Therefore, a comprehensive analysis of the company's existing marketing strategies, and the results have certain theoretical guiding significance for their precision marketing. Through PEST, Porter’s 5 forces model, STP and 4P marketing theory and methods, it is proposed that product packaging design is based on functionality and artistry in product strategy; marketing strategy is based on festivals and other marketing strategies in promotion strategy; and in terms of precise advertising Channel strategies for channels and locations; use customer relationship databases and other methods in customer relationship management to formulate precision marketing strategies for mini home appliances.

In November 2018, according to Tmall shopping platform statistics, mini-microwave oven, mini-washing machine sales increased by 980%, 630%, mini-products become a more obvious growth rate of the market. At present, mini-small home appliance enterprises generally have different product quality and safety standards, maintenance and recycling difficulties, how to accurately maintain customer relations and accurate marketing and other issues. Therefore, the enterprise's existing marketing strategy is comprehensively analyzed, and its results have a certain theoretical guiding significance for its precision marketing. Through PAST, Porter 5 force model, STP and 4P marketing theory method, it is proposed to design product packaging based on functionality and artistty in product strategy, marketing strategy based on holiday and other marketing strategies, channel strategy of delivery time, channel and location in precision advertising, reference customer relationship database in customer relationship management, etc., to develop the precision marketing strategy of mini small appliances.

In November 2018, according to the statistics of tmall shopping platform, the sales increment of mini microwave oven and mini washing machine were 980% and 630% respectively, and the mini products became the market with obvious growth rate. At present, there are many problems in mini household appliances enterprises, such as the product quality and safety standards are not unified, the maintenance and recycling difficulties, how to accurately maintain customer relationship and accurate marketing. Therefore, a comprehensive analysis of the existing marketing strategies of enterprises, the results of its precision marketing has a certain theoretical significance. Through pest, Porter's five force model, STP and 4P marketing theory and methods, the paper puts forward product packaging design based on functionality and artistry in product strategy; marketing strategy based on festival in promotion strategy; channel strategy of delivery time, channel and location in precise advertising; and mini home marketing strategy based on customer relationship database in customer relationship management Electric precision marketing strategy.