互联网时代下汽车营销服务业的发展与革新研究摘 要：互联网和电子科技的发

Automotive marketing research development and innovation services in the Internet era <br><br>Abstract: The Internet and the development of electronic technology offers many new possibilities for people's lives, people's way of thinking, habits and thus undergone tremendous change. The media industry with the development of the Internet ushered in a new era of media, as this micro-channel era in the most widely used new media tools, constantly upgrading, development of new features. Micro-channel marketing in recent years to open up a new Internet marketing model, and marketing effectiveness significantly, so that business owners have begun to use micro-channel marketing propaganda. In this paper, Volkswagen Lavida as research subjects, first of all to the marketing, new media and marketing micro-channel marketing services such as marketing knowledge as a starting point, through the summary, to lay the foundation for the later. Secondly, the problems which were analyzed by Volkswagen Lavida investigation of the development situation and marketing strategy. Then the main customer base of enterprises to conduct research, to explore the specific needs of customers and propensity to buy, and use it as a basis to explore marketing strategies conducive to enterprise development. <br>Keywords: new media marketing; micro-channel marketing; marketing services; strategy

Research on the Development and Innovation of Automobile Marketing Service Industry in the Internet Age<br><br>Abstract: The development of the Internet and electronic technology has provided many new possibilities for people's lives, and people's way of thinking and living habits have changed greatly. With the development of the Internet, the media industry has ushered in the new media era, WeChat as the most widely used new media tools in this era, constantly updated, the development of new features. In recent years, WeChat marketing has opened a new Internet marketing model, and the marketing effect is remarkable, so that business owners have begun to use WeChat for marketing publicity. This paper takes the public as the research object, first of all, marketing, new media marketing and WeChat marketing and other service marketing-related knowledge as the starting point, through the summary, for the later text to lay a good foundation. Secondly, through the investigation to understand the development of the development of Volkswagen and marketing strategy, the existing problems in the analysis. Then the main customer groups of the enterprise to investigate the specific needs and purchasing tendencies of customers, and as a basis to explore the marketing strategy conducive to enterprise development.<br>Keywords: New media marketing; WeChat marketing; Service marketing; Strategy

Research on the development and innovation of automobile marketing service industry in the Internet Era<br>Abstract: the development of Internet and electronic technology has provided many new possibilities for people's life, and people's way of thinking and living habits have changed greatly. With the development of the Internet, the media industry has ushered in the new media era. As the most widely used new media tool in this era, wechat constantly updates and develops new functions. In recent years, wechat marketing has opened a new Internet marketing mode, and the marketing effect is significant, which makes business owners start to use wechat for marketing promotion. This paper takes the public Langyi as the research object. Firstly, it takes the knowledge of service marketing such as marketing, new media marketing and wechat marketing as the starting point, and makes a good foundation for the following paper by summarizing. Secondly, through the investigation to understand the development status and marketing strategy of Volkswagen Langyi, analyze the existing problems. Then the main customer groups of the enterprise are investigated to explore the specific needs and purchasing tendencies of customers, and based on this, the marketing strategies that are conducive to the development of the enterprise are explored.<br>Keywords: new media marketing; wechat marketing; service marketing; strategy