网络营销策略及其在当代商业环境中的应用。本文运用整合营销理论得出针对现

网络营销策略及其在当代商业环境中的应用。<br>本文运用整合营销理论得出针对现阶段移动网络市场营销策略的分析及改进建议，在考察对移动网络市场现阶段运营中存在的营销策略问题进行研究分析的基础上，结合对移动网络市场当前营销环境的系统分析，得出针对现阶段外卖市场营销策略的优化改进建议，让移动网络营销能够更加适应市场的需求，达到一个良好的发展前景<br>全文主要包括五个部分。第一部分是绪论，主要介绍现阶段网络营销的模式和手段；第二部分是网络环境下消费者行为的分析，从消费者在目前市场上的消费行为论述了当下网络营销策略的优势及改变；第三部分是营销理念的变化分析 ，论述了传统的市场导向观念转变为网络化的顾客导向营销观念；第五部分是结论。<br><br>【关键词】移动网络、营销环境、消费者、解决方案。

Network marketing strategies and their applications in contemporary business environments.<br>This article uses integrated marketing theory to analyze and propose improvement suggestions for the current mobile network marketing strategy. Based on the research and analysis of the marketing strategy problems in the current operation of the mobile network market, combined with a systematic analysis of the current marketing environment of the mobile network market, optimization and improvement suggestions for the current delivery market marketing strategy are proposed, Enable mobile network marketing to better adapt to market demands and achieve a good development prospect<br>The full text mainly includes five parts. The first part is an introduction, mainly introducing the current mode and means of online marketing; The second part is an analysis of consumer behavior in the online environment, which discusses the advantages and changes of current online marketing strategies from the perspective of consumer behavior in the current market; The third part is an analysis of the changes in marketing concepts, discussing the transformation of traditional market-oriented concepts into networked customer-oriented marketing concepts; The fifth part is the conclusion.<br>Keywords: mobile network, marketing environment, consumers, solutions.

Network marketing strategy and its application in contemporary business environment.<br> In this paper, the integrated marketing theory is used to get the analysis and improvement suggestions for the marketing strategy of the mobile network market at this stage. Based on the research and analysis of the marketing strategy problems existing in the operation of the mobile network market at this stage, combined with the systematic analysis of the current marketing environment of the mobile network market, the optimization and improvement suggestions for the marketing strategy of the take-away market at this stage are obtained, so that the mobile network marketing can better adapt to the market demand and achieve a good development prospect.<br> The full text mainly includes five parts. The first part is the introduction, which mainly introduces the modes and means of network marketing at this stage; The second part is the analysis of consumer behavior under the network environment, which discusses the advantages and changes of the current network marketing strategy from the consumer behavior in the current market; The third part is the analysis of the change of marketing concept, which discusses the transformation of traditional market-oriented concept into networked customer-oriented marketing concept; The fifth part is the conclusion.<br> <br> [Keywords:] mobile network, marketing environment, consumers, solutions.