Because the marketing department pr

Because the marketing department provides crucial information to Stanton, Place decides to see the marketing manager, Ron Adams. Adams explains how he arrives at the bow rake forecasts.Things do not change much from year to year. Sure,sometimes we put on a sales promotion of some kind, but we try to give Phil enough warning before the demand kicks in—usually a month or so. I meet with several managers from the various sales regions to go over shipping data from last year and discuss anticipated promotions, changes in the economy, and shortages we experienced last year. Based on these meetings, I generate a monthly forecast for the next year. Even though we take a lot of time getting the forecast, it never seems to help us avoid customer problems.