网络购物虽然满足了大学生追求时尚、快捷、高效的消费方式，迎合了大学生追

Although online shopping to meet the students fashion, fast and efficient consumption patterns, cater to catch up with the trend of college students, like name brand low discount, inexpensive spending habits, however, some non-rational consumption behavior of college students has also brought a net purchased items idle , waste of money, excessive consumption leads to many practical problems such as cost of living nervous.

Although online shopping meets the pursuit of fashion, fast and efficient consumption methods, caters to college students to catch up with the trend, like brand-name low discount, cheap consumption habits, but some of the irrational consumption behavior of college students also brought online shopping items idle, waste of funds, ahead of consumption led to living expenses and many other practical problems.

Although online shopping satisfies college students' pursuit of fashionable, fast and efficient consumption mode, and caters to college students' consumption habits of catching up with the trend, liking famous brands with low discount and good quality and low price, some irrational consumption behaviors of college students also bring many practical problems, such as idle online shopping items, money consumption, leading consumption, leading to the tension of living expenses, etc.<br>