The background design of the live broadcasting room should make people feel pleasant and strong visual stimulation, and the overall style should highlight the brand characteristics. Focus on simple and warm colors, enhance the sense of design of the live broadcasting platform, keep pace with the times, pay attention to the overall sense of balance and harmony, make people have a sense of intimacy and comfort, and bring people more positive emotions. Secondly, different marketing strategies are implemented for different groups, such as identifying the level of consumers based on the information such as the length of watching live broadcast and the number of goods purchased, and issuing different benefits to fans of different levels. For another example, when displaying clothes in the live studio, we should face consumers of different sizes, so we should arrange different models to try them on as far as possible within a reasonable range.