近几年电商行业的兴起给传统零售业受到了巨大的冲击，经营成本不断上涨，线

近几年电商行业的兴起给传统零售业受到了巨大的冲击，经营成本不断上涨，线上销售收入持续下降，无论是线上网络零售还是线下实体零售，都要迫切的发展出一套迎合市场环境销售模式。当前在行业实践中已经出现了线上与线下融合的现象，已经形成了零售业不容小视的发展趋势，本文论述盐城蒙牛采用了线上线下融合的新销售方法，<br>给客户全方面无死角的服务，其目标是让客户享有美好的消费体验。在此基础上分析盐城蒙牛公司线上模式的优劣，线下零售的缺陷，和线上线下融合销售方法的分析。

近几年电商行业的兴起给传统零售业受到了巨大的冲击，经营成本不断上涨，线上销售收入持续下降，无论是线上网络零售还是线下实体零售，都要迫切的发展出一套迎合市场环境销售模式。 当前在行业实践中已经出现了线上与线下融合的现象，已经形成了零售业不容小视的发展趋势，本文论述盐城蒙牛采用了线上线下融合的新销售方法，<br>给客户全方面无死角的服务，其目标是让客户享有美好的消费体验。 在此基础上分析盐城蒙牛公司线上模式的优劣，线下零售的缺陷，和线上线下融合销售方法的分析。

In recent years, the rise of e-commerce industry has brought a huge impact to the traditional retail industry. With the continuous rise of operating costs and the continuous decline of online sales revenue, it is urgent to develop a set of sales model catering to the market environment, whether online retail or offline physical retail. At present, the phenomenon of online and offline integration has appeared in the industry practice, and the development trend of retail industry can not be ignored. This paper discusses that Yancheng Mengniu adopts a new sales method of online and offline integration,<br>To provide customers with all-round services without dead ends, its goal is to let customers enjoy a good consumption experience. On this basis, this paper analyzes the advantages and disadvantages of Yancheng Mengniu's online mode, the defects of offline retail, and the analysis of online and offline integrated sales methods.<br>