The constant development of Internet technologies and new media technologies has given rise to a new industrial form of “direct mail + e-commerce” and fundamental changes have taken place in marketing models, service models and retail. The outbreak of a new coronary pneumonia epidemic has accelerated the rapid development of direct e-commerce, and the economy of direct broadcasts has gradually moved to a fast pace. In 2020, the live online store added more colors. Stars in the entertainment industry, mayors and mayors from many places came to the live room to join the rise of live broadcasts and promote economic development in all walks of life.