摘要：本文通过对潜江市虾皇餐饮管理有限公司的营销策略进行分析，找出公司

Abstract: In this paper, through the marketing strategy Qianjiang City, Imperial Shrimp Restaurant Management Co. analysis to identify the company's current problems, the use of marketing of PEST analysis of the Qianjiang City, Imperial Shrimp Restaurant Management Co.'s marketing environment analysis and of companies in which market conditions and marketing environment using the Porter's five forces model study, the use of STP model of strategic marketing analysis mode, and finally the use of 4P theory of marketing system combined with the actual situation of the company, for shrimp imperial Qianjiang City restaurant management Limited marketing strategy made effective improvement program, the company hopes to re-develop a marketing strategy can provide a helpful reference. <br>Keywords: marketing environment; marketing strategy; crayfish catering; STP strategy

Abstract: This paper analyzes the marketing strategy of The Shrimp Emperor Food management Co., Ltd. in Shenjiang City, finds out the existing problems of the company, uses the PEST analysis method in the marketing field to analyze the marketing environment of The Shrimp Emperor Food management Co., Ltd. in Shenjiang City, and uses the Porter Wuli model to study the market conditions and marketing environment in which the company is located. The use of STP model for strategic model marketing analysis, and finally the use of marketing system 4P theory combined with the company's actual situation, the marketing strategy of The Shrimp Emperor Restaurant Management Co., Ltd. in Shenjiang City put forward an effective improvement plan, hoping that the company to re-formulate the marketing development strategy can provide a useful reference.<br>Keywords: Marketing environment; Marketing strategy; crayfish dining; STP strategy

Abstract: This paper analyzes the marketing strategy of Qianjiang shrimp King Catering Management Co., Ltd., finds out the existing problems of the company, analyzes the marketing environment of Qianjiang shrimp King Catering Management Co., Ltd. by using PEST analysis method in the marketing field, and studies the marketing conditions and environment of the company by using Porter's five forces model, and makes war by using STP model Based on the analysis of marketing mode and the 4P theory of marketing system, this paper puts forward an effective improvement plan for the marketing strategy of Qianjiang shrimp King Catering Management Co., Ltd., hoping to provide a useful reference for the company to re formulate the marketing development strategy.<br>Key words: marketing environment; marketing strategy; crawfish catering; STP strategy<br>