The biggest new phenomenon of the 2

The biggest new phenomenon of the 2010s? The Youtube beauty vlogger. They’ve taken beauty way beyond the make-up counter, and diversified the landscape at the same time. See the likes of original Vietnamese Youtuber, Michelle Phan, who’s since gone on to launch her own cosmetics line and beauty subscription box; Flipino vlogger Patrick Starrr, known as one of the first men on the scene, he’s worked with the likes of Kim Kardashian and MAC Cosmetics; Bangldeshi-American Nabeela Noor, who takes a body-positive angle; and America’s Nikita Dragun, who uses her channel to advocate for trans rights. To name a few.