Upstream and downstream social capi

Upstream and downstream social capital directly or indirectly affects the dual innovation of enterprises. The upstream social capital structure dimension and the downstream social capital relationship dimension have a positive direct impact on the dual innovation of enterprises. The upstream social capital recognition, the relationship dimension indirectly affects the enterprise dual innovation, the downstream social capital cognition, the structure dimension indirectly affects the enterprise industry dual innovation. It is concluded from the hypothesis that the structural dimension of the upstream social capital of the enterprise will have a direct impact on the utilization innovation and exploratory innovation. The structural dimension of social capital is an informal interaction between organizations. Relying on such interaction to generate the interaction and transfer of resources and information, it ensures the high quality raw materials needed for the production of finished products and improves the utilization efficiency of resources, and promotes the utilization and innovation of enterprises for the use of resources. By examining their own resources, optimizing the product structure according to the raw material market information, even if the new product improvement is updated, the technological breakthrough is carried out, and then the exploratory innovation of the enterprise is promoted, so that the new product can obtain a higher market evaluation. According to the hypothesis H 1b and H 1 d, it is concluded that the structural dimension of social capital downstream of enterprises will directly affect the utilization innovation. The interaction with customers can improve the judgment ability of market demand, improve the resource products needed by customers, and integrate the collected information into the products. A kind of non-flow program or informal communication and interaction behavior between enterprises and customers, the emergence of such behavior can not necessarily provide enterprises with breakthrough in the current product technology or improve the product creativity of enterprises, whether it can be effective depends on the promotion of network resources or innovation ability under the interaction of enterprises.