Innovative spelling means advertisers deliberately use coinage orThey may add a prefix and suffix to a familiar word in order to createIn the spelling of English commercial advertising, the designers willmisspelled words.a particular effect.rack their brains tocreate new words. Although innovative spelling words are different from the originalwords, they are meaningful, novel, vivid and interesting. It aims to effectively drawadvertising audiences' attention and evoke their imagination. Meanwhile, innovativespelling can transmit the information of products successfully. For example, (7) Come to our Fruice. This is an advertisement for Fruice. The "Fruice" in this advertisement embodiesthat "Fruice" consists of the former half part of the "fruit" and the latter half part of the"juice". The creation of "Fruice" is based on daily words, so audiences learn that this isan advertisement of juice effortlessly. Its novel form also makes consumers remember itdeeply. (8) Drinka Pinta Milka Day. This is an advertisement for the Milk Marketing Board. The Milk Marketing Boardwas launched in 1933 in the United States. In this advertisement, the first three wordsadd a suffix "a". There are only four words at first sight, but when you read it together,you will find that the correct spelling of the first three words should be in this way:Drink a, Pint a, Milk a. What's more, the whole phrase is "Drink a Pint of Milk a Day".This advertisement calls on people to drink a pint of milk every day. (9) They're grrreat! This is an advertisement for Kellogg's frosted flakes. In this advertisement, itemploys "grrreat" instead of "great", which can be unusual, unique and noticeable bymisspelling. This advertisement indicates that the Kellogg's frosted flakes are especiallygreat.