Then ask, in 18–36 months, what mus

Then ask, in 18–36 months, what must be true for us to know, without a doubt, that we are on the path to realizing our long-term ideal? Since you have already committed yourself and your team emotionally to the long-term ideal, you now force them to go beyond what seems possible. You stop asking what’s feasible and instead ask “What must we achieve?” For Disney, this might be “We have piloted a solution that entirely removes waiting for a portion of guests for the attractions in which we apply the solution.