Students may also want to discuss what happened to Encarta. As a CD, Encarta made a splashy entrance. Microsoft achieved the splash it wanted and began building a sizable installed base. The revenues lasted for a few years, but not for long due to the arrival of the Internet. Encarta transitioned to an online format. While it was a popular site for many years, it did not generate a large amount of advertising revenue for the firm in this format. By 2006 Encarta had lost its leading place among online reference sites to Wikipedia, and once again, an instructor can indulge a conversation as to why, especially if it leads to insight about how format changes have fundamentally altered encyclopedias.
Students may also want to discuss what happened to Encarta. As a CD, Encarta made a splashy entrance. Microsoft achieved the splash it wanted and began building a sizable installed base. The revenues lasted for a few years, but not for long due to the arrival of the Internet. Encarta transitioned to an online format. While it was a popular site for many years, it did not generate a large amount of advertising revenue for the firm in this format. By 2006 Encarta had lost its leading place among online reference sites to Wikipedia, and once again, an instructor can indulge a conversation as to why, especially if it leads to insight about how format changes have fundamentally altered encyclopedias.
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Students may also want to discuss what happened to Encarta. As a CD, Encarta made a splashy entrance. Microsoft achieved the splash it wanted and began building a sizable installed base. The revenues lasted for a few years, but not for long due to the arrival of the Internet. Encarta transitioned to an online format. While it was a popular site for many years, it did not generate a large amount of advertising revenue for the firm in this format. By 2006 Encarta had lost its leading place among online reference sites to Wikipedia, and once again, an instructor can indulge a conversation as to why, especially if it leads to insight about how format changes have fundamentally altered encyclopedias.
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