Nonprofits traditionally depend on

Nonprofits traditionally depend on public relations, and they heavily rely on publicity. But true public relations must be built upon true marketing. True marketing teaches that products and ser­vices — the content for public relations efforts — must be based upon customer research and data. If the organization remains unaware of systematic market' mg practices, unreliable or untested content is communicated, resulting in a devastating waste of everyone's time—especially the customers' Marketing-related activities for public relations efforts include the following.