Influencer endorsement is more effective than celebrity endorsement. Influencers need to do similarity, identification, and credibility to be more effective than celebrities.
Influencer endorsements are more effective than celebrity endorsements, and influencers need to do a good job of being more effective than celebrities.
Influencer endorsement is more effective than star endorsement. Influencers need to do a good job in three aspects, namely, similarity, identification, and credibility<br>