Understand the interests of the target population<br>There is a widely circulated saying in the business world that there are only eternal interests, no eternal friends. This statement, while not entirely true, has a reasonable part of it, telling organizers that the interests of the target population should be taken into account first when forming a coalition and that the formation should begin as a starting point. By understanding and identifying the immediate and long-term interests, direct and indirect interests of the target group, the organizer can discover the common and complementary interests of future partners, as well as the welding points that connect themselves to the target population.
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