In this study, we examine whether firms that act more socially respons的简体中文翻译

In this study, we examine whether f

In this study, we examine whether firms that act more socially responsible receive more favorable media coverage, and we consider whether firms use CSR to actively manage their media image. We focus on all news stories about a firm, not just those that report on specific CSR initiatives, and find that more socially responsible firms receive more favorable news reportage overall, i.e., they have a more positive media image. These findings are robust after controlling for potential endogeneity. Further, consistent with firms actively managing their media image, we find a stronger relation between CSR and media favorability when incentives to improve a firm’s media image are high, e.g., among firms in sin industries, during periods of low investor sentiment, and prior to seasoned equity offerings. Finally, we find that for firms that demonstrate superior social responsibility and receive more favorable news reporting, there is a significant interaction between social responsibility and media favorability that increases (decreases) a firm’s equity valuation (cost of capital). Our results are consistent with the media slanting their reporting in favor of good performing CSR firms. Overall, we contribute to the literature by showing that firms can influence their media coverage through a relatively subtle channel, CSR performance.
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In this study, we examine whether firms that act more socially responsible receive more favorable media coverage, and we consider whether firms use CSR to actively manage their media image. We focus on all news stories about a firm, not just those that report on specific CSR initiatives, and find that more socially responsible firms receive more favorable news reportage overall, i.e., they have a more positive media image. These findings are robust after controlling for potential endogeneity. Further, consistent with firms actively managing their media image, we find a stronger relation between CSR and media favorability when incentives to improve a firm’s media image are high, e.g., among firms in sin industries, during periods of low investor sentiment, and prior to seasoned equity offerings. Finally, we find that for firms that demonstrate superior social responsibility and receive more favorable news reporting, there is a significant interaction between social responsibility and media favorability that increases (decreases) a firm’s equity valuation (cost of capital). Our results are consistent with the media slanting their reporting in favor of good performing CSR firms. Overall, we contribute to the literature by showing that firms can influence their media coverage through a relatively subtle channel, CSR performance.
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结果 (简体中文) 2:[复制]
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在这项研究中,我们考察了那些对社会负责的公司是否获得更有利的媒体报道,并考虑公司是否使用CSR来积极管理其媒体形象。我们关注所有有关公司的新闻,而不仅仅是那些报道具体企业社会责任举措的新闻,并发现更多对社会负责的公司总体上获得更有利的新闻报道,即它们拥有更积极的媒体形象。这些发现在控制潜在的内生性后是可靠的。此外,与积极管理其媒体形象的公司一致,我们发现,当改善公司媒体形象的激励措施很高时,CSR 和媒体的青睐性之间关系更强,例如,在犯罪行业的公司之间、投资者情绪低时期以及在经验丰富的股票发行之前。最后,我们发现,对于表现出卓越的社会责任并获得更有利的新闻报道的公司来说,社会责任和媒体的青睐性之间存在显著的相互作用,从而增加(减少)公司的股权估值(资本成本)。我们的结果与媒体倾向于他们的报道一致, 有利于表现良好的 CSR 公司。总的来说,我们通过展示公司可以通过一个相对微妙的渠道,即CSR绩效来影响其媒体报道,为这些文献做出贡献。
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结果 (简体中文) 3:[复制]
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我们在研究企业社会责任时,是否更积极地利用媒体来管理企业社会责任。我们关注的是关于一家公司的所有新闻报道,而不仅仅是那些报道具体企业社会责任举措的新闻报道,我们发现,对社会负责的公司总体上会收到更有利的新闻报道,也就是说,他们的媒体形象更积极。在控制了潜在的内生性后,这些发现是可靠的。此外,与企业积极管理其媒体形象相一致,我们发现,当提高企业媒体形象的动机较高时,企业社会责任与媒体偏好之间的关系更为密切,例如,在新兴行业的公司之间,在投资者情绪低落的时期,以及在成熟的股票发行之前。最后,我们发现,对于表现出较高社会责任感并获得更有利新闻报道的公司,社会责任与媒体好感之间存在显著的交互作用,从而增加(降低)公司的股权估值(资本成本)。我们的研究结果与媒体倾向于报道表现良好的企业社会责任一致。总的来说,我们对文献的贡献在于,企业可以通过一个相对微妙的渠道,即企业社会责任绩效来影响媒体报道。<BR>
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