Although it’s possible for business

Although it’s possible for businesses to earn a profit without considering the needs oftheir employees (and some do), the results of job-satisfaction surveys consistently showthat employees are motivated to perform at a high level of productivity by a variety of factorsthat can be influenced by culture and climate. Challenging work and respect are veryoften of equal or greater importance to employees than the amount of money they earn indetermining their level of satisfaction, commitment, and productivity. Although it’s importantto keep in mind that businesses exist to earn a profit, rather than to merely provide asatisfying work experience for employees, organizations that are able to create atmospheresincluding trust, respect, and challenging work are generally rewarded with higher rates ofproductivity and increased revenue and profits than are organizations focused only on costreduction and efficiency. The OD process provides a method for developing strategies toaccomplish this.