With the further development of today's Internet information management technology and Internet big data, in recent years, some companies or individuals will also use social media network to open stores in their daily life. The low entry threshold of the micro business industry and the rapid growth of the industry scale make the micro business entrepreneurship become the entrepreneurial choice of some college students, and college students have become the main choice of today's micro business entrepreneurship The backbone. The focus of this paper is to study the current situation of College Students' micro business entrepreneurship and the shortcomings and reasons of College Students' Internet entrepreneurship, analyze the development trend of College Students' micro business entrepreneurship, in addition, put forward some suggestions for the development of College Students' micro business entrepreneurship<br>
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