They launched the beta site in August 2013, just a year after the very first meeting on July 23, 2012. Jean thought that as soon as the site was launched there would be a hundred thousand manuscripts, but over the first six months, they only attracted a hundred.They might have pulled the plug on the project at that point, but instead they decided to figure out what went wrong. The answer was that they were not doing enough marketing and had no analytics to see what users were doing. The company wasn’t ready yet to dedicate a full-time person to marketing and analytics, so they recruited three employees to pitch in their extra time to do the job. Then the manuscripts started accumulating.