Retail companies have the character

Retail companies have the characteristics of a large volume of data and complex data. Therefore, in order to further improve the quality of service and increase profitability, Suning Tesco must also continuously strengthen customer relationship management. This requires relying on information platforms to further develop intelligent systems and other companies. Share information, expand information channels, analyze consumer purchasing behaviours to improve understanding of consumer characteristics and needs, strengthen product management, effectively manage customers, and launch certain sales programs. At the same time, you can use the existing customer relationship management system to quickly obtain information about members online, to get a real online and offline data connection, so that consumers benefit from unified online and offline membership services, thereby increasing consumer brand loyalty.