随着旅游热的兴起，旅游业收入在地方经济总收入中的占比越发突出，各地部门

With the rise of tourism hot, the proportion of total tourism income in the local economy income of more prominent, local authorities pay more attention to strategy design and implementation of tourist attractions, but the traditional tourist attractions from the perspective of their own design and implementation of strategies with little success many tourists visiting the scenic limited amount of tourism revenue situation is grim, which on the one hand attraction itself there are some shortcomings, but on the other hand is due to local concerns and pre-investment destinations in terms of reputation leads to tilt the tourist attractions there was a big gap, and thus brought about the emergence of tourism revenue is a huge gap, and certainly can not be ignored due to the rapid development in education levels as well as the main tourist groups to improve the Internet makes it easier to understand a tourist excellent tourist attractions and missing, and then judge selected on this basis, making the original strategy scenic failed to play the role expected, so the combination of increasingly well-developed network of scenic design for the new visitors on how to stand cognitive perspective strategy, and through these strategies to attract tourists come to visit tourist attractions is the moment It focuses. In this paper, Xiangyang Huangjiawan tourist attractions for the study, to understand the moment visitors by questionnaire methods for Huangjiawan awareness, combined with relevant literature and popular tourist attractions of strategies designed to understand the current policy Huangjiawan problems last the new tourism policy be designed to Huangjiawan on the basis of data analysis, new development Huangjiawan scenic tourism.

With the rise of tourism fever, tourism revenue in the local economic revenue accounted for more and more prominent, local departments also pay more attention to the strategic design and implementation of tourist attractions, but the traditional design and implementation of the strategy from the perspective of tourist attractions themselves has little effect, many scenic tourists visit a limited number of tourists, tourism revenue situation is grim, On the one hand, there are some shortcomings in the attractions themselves, on the other hand, due to the local early attention to the attractions and the tilt of all aspects of investment led to a large gap in the reputation of various tourist attractions, and thus brought about a huge gap in tourism revenue, Of course, can not be ignored is due to the main tourist groups to improve the level of education and the rapid development of the Internet makes it easier for tourists to understand the advantages and disadvantages of a tourist attraction, and then on this basis to judge the choice, so that the original strategy of the scenic area failed to play the expected role, Therefore, how to stand from the perspective of visitors' cognition and combine the increasingly developed network to design new strategies for scenic spots, and through these strategies to attract tourists to visit is the focus of the current tourist attractions. In this paper, Huangjiawan tourist attractions in Fuyang City as the research object, through the questionnaire survey method to understand the current tourists for Huangjiawan cognition, combined with the relevant literature and the strategy design of popular tourist attractions to understand the current strategy of Huangjiawan problems, and finally on the basis of data analysis for Huangjiawan to carry out a new tourism strategy design, Realize the new development of Huangjiawan scenic tourism.

With the rise of tourism craze, the proportion of tourism revenue in the total income of local economy has become more and more prominent, and local departments have paid more attention to the strategic design and implementation of tourist attractions. However, the traditional design and implementation strategies from the perspective of tourist attractions themselves have little effect. Many tourist attractions have limited visits, and the situation of tourism revenue is grim. On the one hand, there are some disadvantages of tourist attractions themselves On the other hand, due to the local early attention to the scenic spots and the inclination of investment in all aspects, there is a big gap in the fame of each scenic spot, which also brings a huge gap in the tourism income. Of course, it can not be ignored that the improvement of the education level of the main tourism groups and the rapid development of the Internet make it easier for tourists to understand The advantages and disadvantages of a tourist attraction, and then on this basis to judge and choose, so that the original strategy of the scenic spot fails to play the expected role, so how to design new strategies for the scenic spot from the perspective of tourists' cognition combined with the increasingly developed network, and attract tourists to visit through these strategies is the focus of the current work of the scenic spot. This paper takes huangjiawan scenic spot in Xiangyang City as the research object, through the method of questionnaire survey to understand the current tourists' cognition of huangjiawan, combined with the relevant literature and the strategy design of popular scenic spots to understand the existing problems of the current strategy of huangjiawan, and finally on the basis of data analysis to carry out a new tourism strategy design for huangjiawan, to achieve the new development of huangjiawan scenic spot tourism Exhibition.