A company is particularly at risk when cost-cutting is in the air. Individ withdraw into departmental loyalties out of fear. Sending such peope on yet anoher "how to communicate" course will be pointless. Instead. Haslam believes identifying the sub-groups within an organisation and making sure etrch goup feels valued and respected can do far more to encourage the sharing of information. The kev to communication. he says. is trust.