Understanding implicit (unconscious) emotions and motivational behavior tendencies may provide further information for better understanding consumer response to food. Videos (n58) of breakfast meals were presented to participants (n540) with concurrent measurement of motor expression (automated facial expression analysis; AFEA), neurologic activity (electroencephalography; EEG), and physiologic activity (electrocardiography; ECG) as indicators of implicit responses. Explicit responses (overall acceptability, check-all-that-apply emotion term list) were assessed following each video presentation. The withdrawal emotion, disgust, was significantly chosen more for videos less liked, while approach emotions, good and happy were significantly chosen for videos liked more (p