公共关系专业很大一部分工作是与媒体合作。公共关系寻求获得使客户受益的宣

A large part of the work of the public relations profession is to cooperate with the media. Public relations seeks to get publicity that benefits customers. Mass media is the preferred channel of contact with the public because viewers believe that media coverage is more credible than traditional advertising or promotional activities. Therefore, learning how to develop and manage relationships with journalists and editors is critical to your promotion strategy. <br><br>Media relations refer to the mutually beneficial relationship between journalists and public relations professionals.

A large part of the public relations profession is working with the media. Public relations seek to gain advocacy that benefits customers. Mass media is the preferred channel for reaching out to the public because viewers believe that media coverage is more credible than traditional advertising or promotions. Therefore, learning how to develop and manage relationships with journalists and editors is critical to your promotion strategy.<br><br>Media relations refer to mutually beneficial relationships between journalists and public relations professionals.

A large part of the public relations profession is working with the media. PR seeks to gain publicity that benefits its customers. The mass media is the first channel to contact the public, because the audience believes that media reports are more credible than traditional advertisements or promotions. Therefore, learning how to develop and manage relationships with journalists and editors is essential to your promotion strategy.<br>Media relations refer to mutually beneficial relations between journalists and public relations professionals.