When a celebrity (unconditional stimulation) endorses a brand (conditional stimulation), it will (hopefully) have a positive reaction to the brand (conditional response)
When a celebrity (unconditional stimulus) recognizes a brand (conditional stimulus), it will (hope) have a positive response (conditional response) to the brand<br>
When a celebrity (unconditional stimulus) recognizes a brand (conditional stimulus), it will (hope) have a positive response to the brand (conditional response).