The purpose of this study is to und

The purpose of this study is to understand the consumers' consumption of the king of Vee products, and to provide practical data reference for the king of Vee company in marketing channel strategy, to understand consumers' demand for fresh-keeping products, to understand consumers' purchase tendency, to analyze the influencing factors and main channels of consumers' purchase of the king of Vee products, so as to provide channel strategy for the king of Vee company Carry out targeted analysis and research. 4.2 research scheme design this paper mainly uses the form of questionnaire to analyze Jingwei's channel strategy. The specific methods are as follows: 1. Fully understand the content of the questionnaire. After clarifying the questionnaire, the most important thing is to clarify the specific content of the questionnaire. In the future, in order to facilitate the analysis of various data, it is better not to use open Q & A. As the interviewees are mainly from Shanxi Province, we should carefully consider the language design of the questionnaire. The text should be clear, accurate, simple and concise. 2. Select the type of questionnaire. The questionnaire adopts a standardized way of answering. The answer of the questionnaire is clear and credible, which improves the efficiency of the questionnaire. In designing the questionnaire, we must fully consider the data statistical analysis in the later stage. When designing problems, we should pay attention to data comparison, statistics and analysis. 3. The characteristics of the questionnaire should be highlighted. The questionnaire should be closely related to the main content of this paper. When setting questions and answers, we should follow the principle of accuracy and conciseness, and do not delay the time of interviewees, so as to prevent them from hating for a long time without seriously answering questions, which will make the investigation possible. The results are more accurate. 4.3 data statistical analysis this survey mainly studies the channel relationship and consumer cognition of Wei Wang, and gives the problems and optimization plan of Wei Wang in the sales channel. 120 questionnaires were distributed, of which 100 were valid. 1. Sales of Weiwang products by demographic factors