We also wish to offer a caution. At

We also wish to offer a caution. Attempts to overcome hyperopia may lead to overindulgence. If this occurs, consumers may suffer negative consequences much like those associated with myopic self-control failure (Hoch and Loewenstein 1991; Tangney et al. 2004). Future research should investigate how the present results affect more long-term patterns of consumption as well as the corresponding impact on overall life satisfaction judgments (Diener, Lucas, and Scollon 2006). Clearly, striking an appropriate balance between more “responsible” and more “indulgent” behavior would most favorably affect a consumer’s overall well-being. By providing a tool to capture hyperopia and taking steps toward a richer conceptualization of the construct, the present research contributes a framework for a wide range of future research into hyperopia, its relationship with self-control, its optimal levels of enactment, and its impact on long-term life satisfaction.