当前企业部分销售费用管理人员存在管理意识差的情况，由于对销售费用管理工

At present, some sales expense management personnel of enterprises have poor management awareness. Due to negligence of sales expense management, the sales expense management status of the enterprise is not optimistic. In order to change the development status, enterprises must establish consumption awareness in the process of operation and management , From the company's products as a starting point to find a point of sale. In the daily management of the enterprise management, the focus is on material procurement and quality control. Without combining product characteristics, research on practical consumption channels leads to a long-term product backlog and loss of substantial economic benefits. Therefore, managers need to establish product brand awareness and sales awareness. The product's own costs and sales expenses are derived from sales revenue, and the two have a positive correlation with sales revenue. Managers need to clarify the relationship between the three, take the promotion of economic returns as the leading factor, pay attention to the importance of consumer awareness, while meeting market demand, control product prices within a reasonable range, use multiple methods to reduce sales expenses, and actively Broaden various sales channels and increase sales revenue.

At present, some sales expense managers of enterprises have poor management awareness, due to the negligence of sales expense management, resulting in the management of sales expenses in part of the enterprise is not optimistic, in order to change the development status quo, enterprises in the process of operation and management must establish consumer awareness, from the enterprise's products as a starting point, to find the point of sale. Enterprise management in the day-to-day management of the focus on material procurement and quality control, and so on, did not combine product characteristics, research practical consumption channels, resulting in a long-term backlog of products, loss of a large number of economic benefits. It is therefore necessary for managers to establish brand awareness and sales awareness of products. The cost and sales expenseof of the product itself are derived from the sales revenue, and the two are positively related to the sales revenue. Managers need to clarify the relationship between the three, to enhance economic returns as the leading, pay attention to the importance of consumer awareness, in order to meet market demand at the same time, the price of products within a reasonable range, using a variety of ways to reduce sales costs, actively open up a variety of sales channels, improve sales revenue.

At present, some sales expense managers in the enterprise have poor management awareness. Due to the negligence of sales expense management, the sales expense management in the enterprise is not optimistic. In order to change the development status, it is necessary for the enterprise to establish consumption awareness in the process of operation and management, and find the sales point from the product of the enterprise. In daily management, the enterprise management focuses on material procurement and quality control, and does not combine product characteristics to study practical consumption channels, resulting in long-term backlog of products and loss of a large number of economic benefits. Therefore, managers need to establish brand awareness and sales awareness of products. The cost and selling expense of the product itself are obtained from the sales revenue, and they are positively related to the sales revenue. Managers need to clarify the relationship between the three, take improving economic returns as the leading role, pay attention to the importance of consumption awareness, while meeting market demand, control the product price within a reasonable range, adopt various ways to reduce sales costs, actively open up a variety of sales channels, and improve sales revenue.