Intangible refers to financial services as a service product, compared with tangible goods, the elements of the composition of services in many cases are intangible and unqualitative. Financial services consumers in the financial services provided by financial service providers before access to their financial services, their financial services difficult to use visual, tactile, auditory and taste, sense of smell, financial services provided by financial service providers to consumers on financial advice, ideas, or some kind of financial arrangements, it is difficult to use a specific product form image, intuitively to the consumer test directly displayed, but only with abstract numbers, words, symbols and calculations, Reasoning and analysis to represent the characteristics and functions and functions of a financial services product.
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