根据风险评估的结果，结合项目管理的流程，对O2O全渠道电商项目在启动、

According to the results of the risk assessment, combined with the project management process, the risk factors of the O2O omni-channel e-commerce project in the initiation, planning, implementation and closing phases are dealt with one by one, and specific risks are proposed for the top five important risk factors in the risk evaluation. Countermeasures include improving the efficiency of fulfillment to control the risk of delivery delays, using consumer experience risks to maximize benefits, implementing target markets to prevent commercial positioning risks, improving quality control mechanisms to avoid food safety risks, and improving storage models to control inventory shortage risks . By adopting corresponding risk response measures at all stages of project management to avoid or reduce the probability of occurrence of risks and the losses caused, it provides strong decision support for the long-term stable operation of Hema Fresh. Through the research of this article, the research results of project risk management are applied to the risk management case of Hema mini, a new lightweight operation project of Hema, and the rationality and feasibility of risk response measures are demonstrated through examples.

根据风险评估的结果，结合项目管理的流程，对O2O全渠道电商项目在启动、计划、实施和收尾阶段的风险因素一一应对，针对风险评价中排名前五的重要风险因素提出具体的风险应对措施，包括提升履约效率以控制配送延迟风险，利用消费体验风险实现利益最大化，落实目标市场以预防商业定位风险，通过完善品控机制以规避食品安全风险以及改进仓储模式以控制库存不足风险。通过在项目管理各阶段采取相应的风险应对措施规避或降低风险发生的概率和带来的损失，为盒马鲜生的长期稳健运行提供有力的决策支持。通过本文的研究，将项目风险管理的研究成果运用到盒马新型轻量化运营项目盒马mini的风险管理案例中，通过实例论证风险应对措施的合理性与可行性。

According to the results of risk assessment, combined with the process of project management, this paper deals with the risk factors of o2o Omni channel e-commerce project in the start-up, planning, implementation and ending stages. According to the top five important risk factors in the risk assessment, specific risk response measures are proposed, including improving the performance efficiency to control the risk of distribution delay, and using the consumption experience risk to maximize the benefits In order to prevent the risk of commercial positioning, we should improve the quality control mechanism to avoid the risk of food safety, and improve the storage mode to control the risk of insufficient inventory. Through taking corresponding risk response measures in each stage of project management to avoid or reduce the probability of risk occurrence and loss, it provides strong decision support for the long-term stable operation of HEMA fresh. Through the study of this paper, the research results of project risk management are applied to the risk management case of HEMA mini, a new lightweight operation project of HEMA, and the rationality and feasibility of risk response measures are demonstrated by examples.<br>