Participants in the online music in

Participants in the online music industry, musicians, online platform (social platform, online retail store, file sharing sites), advertisers, consumer components. Online music industry there are two structures. The first, an online platform for the center, forming a name Roca, consumers, advertisers interactive communication with the annular structure with each other. Musicians offer music, free platform available to consumers, in order to attract a large number of consumers shaped music to a large user base to attract advertisers paying advertisers, platform and musicians proportionate sharing of advertising revenue. Second, the musicians create their own personal website to star power to attract fans, thus forming the basis of the user, or by subscribing to a third party in the form of subsidies (sue-paid) of the industrial structure. In this process, due to lower costs and pass the Palace of the middle part of the default, musicians get an increase in income from the sale of music products. Whether online platform for musicians or personal websites, have replaced the record companies and retail stores.