Qualitative AnalysisQualitative ana

Qualitative AnalysisQualitative analysis tools are subjective evaluations of general observations and information and include various types of judgmental forecasts. These tools can be as simple as an estimate made by a knowledgeable executive (for example, an experienced sales manager may be able to predict quite accurately by the end of the first month of a quarter whether the sales goal will be met). In other situations, the tools can be as involved as formalized brainstorming using a Delphi or nominal group technique.The Delphi technique obtains input from a group of individuals who provide their expertise in succeeding rounds of questions about an issue or problem. After each round, the results are collated, prioritized, and returned to the participants in the form of additional questions for further analysis until a consensus is reached. An important factor of the Delphi technique is that the participants never meet but provide their input in written form. This technique has several benefits, including the fact that it’s a viable alternativewhen participants are geographically separated and that it encourages a wide variety of ideas that might otherwise not be considered.