Color is one of the first stimuli that a customer responds to when shopping. This makes accurate forecasting of tomorrow's trend-setting colors a key to survival in the world of fashion. Color can make clothes purchased a few years ago look outdated. This is not to say that consumers will automatically buy a new color that they do not lie or that is not becoming. Younger generations are m°st open to wearing any color that is trendy ; older customers tend to limit the colors they purchase to those they believe look good on them. Thus, color forecasts need to be interpreted for different consumer groups and specific market categories.