However, branding blurring has beco

However, branding blurring has become a common problem for most real estate companies. Real estate agents fluctuate on the brand image of real estate, making it difficult for the brand to establish a clear image in the minds of consumers. This situation is not uncommon. Today we will launch expensive villas, tomorrow we will launch cheap apartments, today we will say our house has beautiful surroundings, tomorrow we will say our house is well located, today we sponsor a cultural evening and tomorrow If we sponsor a sports event, the image left on consumers will end up being very vague and devoid of personality, the dream of branding will become empty talk, and in the end it will be impossible to build a strong brand. For real estate companies, precise market positioning is the key to establishing their brands. As a real estate company, it must have a future-oriented vision, a well-developed market understanding and precise market positioning for its real estate. Exact market positioning is based on meticulous market research, many successful brands have good market positioning.