The SWOT Analysis framework enables an organization to identify the internal strategic factors such as -strengths and weaknesses, & external strategic factors such as - opportunities and threats. It leads to a 2X2 matrix – also called SWOT Matrix.The Strengths-Weaknesses-Opportunities-Threats (SWOT) Analysis / Matrix helps the managers of the Alibaba to develop four types of strategies:SO (strengths-opportunities) StrategiesWO (weaknesses-opportunities) StrategiesST (strengths-threats) Strategies WT (weaknesses-threats) Strategies