In the example sentence a, "your reputation for quality plus reliability" is very sincere and straightforward. It makes the other party feel very helpful and increases their good feeling. Pull into each other's psychological distance. This is conducive to the smooth progress of the negotiations. In the example sentence B, "special customers" adopts the indirect method of praise, which means "you are our special customer, which is very important to us, and we give you such a big discount". This kind of language further makes the other party feel our sincerity and courteous treatment to the other party, thus increasing the probability of the other party accepting the change of discount and realizing their own negotiation intention. Therefore, as long as the utterance is conducive to approaching the other side of the negotiation and is likely to detect the negotiation intention of the other party, more praise should be given.<BR>
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