In these principles of courtesy, he uses the words "maximize" and "minimize" to deal with <br>biphasic scales: cost-effectiveness, praise-against, agree-again, and sympathy-dislike. He believes that in each of the maxims, the use of minimization seems to be more important than the use of maximization. In other words, avoiding discord seems more important than seeking harmony. He further pointed out that when all content is the same preposition, the degree of politeness can be improved by using more and more indirect words. Indirect words and deeds are often more polite, because they increase the degree of choice, and because the more indirect words and deeds are more polite, <br>its power is getting smaller and smaller and more tentative.
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