In a technology of representation, the analysts do not haveaccess to the object they are interested in. Instead, theywork with appearances, in the form of accounts, as researchobjects. Typical in a technology of representation, accordingto Knorr Cetina (1999), is that one then turns partly fromanalysing the epistemic object to analysis of the self. In anepistemic practice, ‘‘care of the self’’6 involves observing,