These methods and practices are not just reserved for softwarecompanies, although they do lend themselves nicely to developingand testing new apps and platforms. Companies that deliverphysical products of professional services can and should alsobenefit from agile project management and utilizing pilots,prototypes, and MVPs. In the auto industry, for example, companiesuse the approach of a concept car. This is where is a car is made toshowcase new styling or new technology. Concept cars are oftenshown at shows to gauge customer reaction to new and radicaldesigns, which may or may not be mass produced