媒体融合时代下短视频的内容传播价值及启示——以抖音短视频平台为例摘 要

Media convergence of content and value of the spread of enlightenment short video under Era - vibrato short video platform as an example <br>Abstract <br>This article is the case with vibrato APP binding interaction ritual chain, analysis of the current situation of commercial value. Definition of short video for a long time video measurement in seconds, and convenient things to shoot and edit using a mobile device, he was able to timely upload videos on social platforms, is currently emerging media forms. At present various technical applications has become increasingly convenient, most people would choose a short video online contacts. Case studies for this article vibrato short video, which studies the commercial value of new media short videos. <br>This paper mainly introduces the development process from short video media, combined with the theory of interaction ritual chain, from content distribution channels, target audience and profit value four, describes the commercial value of vibrato, and analyzes the existing vibrato the problem and solution strategy, hoping to provide reference for the development of the industry. After analysis, the author draws a short video to realize the value of existing problems and strategies, namely the standpoint of content quality varies greatly, the homogenization of serious commercial value is difficult to highlight the value of a single profit can not realize their full commercial value for these questions, I have the corresponding solutions, in order to give full play vibrato value. <br><br>Keywords: short video, vibrato, commercial value, Solutions

The Content Communication Value and Enlightenment of Short Video in the Age of Media Fusion: Taking the Short Video Platform as an Example<br>Excerpts<br>This article takes shake-up APP as a case-by-case combination of interactive ritual chain to analyze the current business value situation. Short video is defined as a measure of video duration in seconds, and the use of mobile devices to quickly and easily shoot and edit things, he can upload video on social platforms in a timely manner, is the emerging media form. At present, a variety of technology applications have become more and more convenient, most people will choose short video for online communication. This article conducts a case study on the short video of the sound, so as to study the commercial value of the new media short video.<br>This paper mainly introduces the development course of short video from the media, combined with the interactive ritual chain-related theory, expounds the commercial value of the communication content, channel, target object and profit value, and analyzes the current problems and solution strategies of the sound shake sound, hoping to provide reference meaning for the development of the peer industry. After analysis and research, the author draws the problems and strategies in the realization of short video value, that is, the content aspect savours the quality is uneven, homogenization of serious commercial value is difficult to highlight, the profit value single can not fully realize its commercial value, for these problems, the author has come up with the corresponding solution strategy, with a view to giving full play to the sound value.<br><br>Keywords: Short video, sound, commercial value, solutions

The value and Inspiration of short video content dissemination in the era of media convergence -- Taking the tiktok short video platform as an example<br>Abstract<br>This article tiktok APP as a case, combined with interactive ritual chain, to analyze the current business value. Short video is defined as the measurement unit of video duration is seconds, and it can shoot and edit things conveniently and quickly by using mobile devices. It can upload video on social platform in time, which is a new media form at present. At present, various technology applications have become more and more convenient, most people will choose short video for online communication. This article analyzes the tiktok short video case, and then studies the commercial value of new media short video.<br>The tiktok tiktok is a brief introduction to the development of short video from the media. Based on the theory of interactive ritual chain, the commercial value of jitter is expounded from four aspects: the content, the channel, the target and the profit value. The existing problems and solutions are analyzed, hoping to provide reference for the development of the same industry. After tiktok analysis, the author concludes the problems and strategies in the realization of short video value. That is, the quality of goods is uneven in quality, the quality of homogeneous business is difficult to highlight, and the profit value is single, so that the commercial value can not be fully realized. In view of these problems, the author has come up with corresponding solutions to give full play to the value of shaking.<br>Tiktok: short video, jitter, commercial value, solutions<br>