WeddingsWhile many weddings have been cancelled this year, couples are coming up with creative ways to rethink their nuptials. As celebrations get reimagined, there are fresh opportunities for wedding sellers to introduce new products that offer much-needed solutions.Seasonal bestsellers: top Christmas performers- Engagement and wedding ringsNew bestsellers: emerging key items- Change the dates- Virtual event backdrops- Wedding masks (for couples, guests, and the wedding party)Everyday bestsellers: year-round favourites- Gifts for the couple- Bridesmaid robes and gifts- Wedding signsWedding trendsScaled-back ceremonies: Many couples are opting for small local ceremonies and taking the tasks of vendors into their own hands with DIY touches. Other emerging trends include staggered guest list shifts, and outdoor and drive-in weddings.Low-key wedding dresses: Boho-style wedding dresses fit for garden parties are growing more popular. Consider relaxed styles with loose silhouettes, less boning and structure, and more affordable fabrics like cottons.Wedding gifts: Even with many celebrations downsized or postponed, people are still busy shopping for gifts for couples. Popular searches include personalised items.116,763 searches on Etsy containing “wedding gift” during July 2020Virtual celebrations: People are hosting online events beyond just the wedding itself. Also consider showers, engagement parties, or even bachelor(ette) parties when offering statement backdrops with signage and props made to sing on social media and screens.Practical favours: People are distributing custom masks and hand sanitisers to their guests.19,847 searches on Etsy containing “wedding mask” during July 2020Bridesmaid masks: Offer masks in pretty patterns and personalised options for the whole bridal party.DIY flower arrangements: Couples are opting for more casual decor for their revised wedding plans. Offer kits for composing simple bouquets or centrepieces using foraged, faux, or dried flowers.