Consumers in the home clothing indu

Consumers in the home clothing industry are usually rational in their consumption. They usually trust the words of friends and family rather than advertisements. Therefore, the value of old customers not only extends to themselves, but also extends to "new customers". The benefits of word-of-mouth marketing: shape the company's reputation by providing high-quality services to each customer, and combine it with customer promotions that have a special impact on potential customers, so as to win greater attraction. Past experience shows that high-end customers are very cautious when choosing decoration companies and often pay more attention to word-of-mouth communication.