Avoid/ postpone comments that might be related to getting ready to go out/ party looksDo not make reference of travel related contentDo not drive viewers to in-store at this time given current situationDon’t share content that implies product efficacy at treating or preventing illnessDo not mention store closuresDo not show overly-chipped nailsPositioning + BackgroundEnsure minimal background shown, face takes up 90% of screen Ensure background is tidy and clearVery few ‘items’ included in background*We are working on a backdrop for all talent to use that will be easy to set-up and will be small enough to store under bed/in closet – more to come!