At present, the development of smart phones is becoming more and more rapid, major short video software has also been further developed with the advancement of science and technology, and the development speed of the short video industry has been accelerating. However, my country's current research on short video is still in its infancy. The purpose of studying the advertising value of Douyin is to better understand Douyin and Douyin advertising, to grasp the law of operation of Douyin's online advertising, and to provide feasible suggestions for the practice of Douyin advertising. The advertising value of Douyin as a short video platform has been correctly recognized, and the sustainable development of Douyin advertising will be further promoted.