Research on the Innovation and Development of Short Video News Production in the New Media Era <br>Sun Liqun <br>Linyi City Radio and Television Station Linyi 276000, Shandong <br>Abstract: With the development of the new media era, short video news, as a new type of news dissemination, is characterized by its simplicity, vividness and ease of dissemination , has become a form that has received widespread attention and love in modern society. Through a brief analysis of short video news, this paper discusses the production technology of short video news, and puts forward the development direction of innovative short video news production, including content innovation, technological innovation and model innovation. Through in-depth research on these innovative directions, the further development of short video news can be promoted and the innovation of news dissemination methods can be promoted. <br>Key words: new media era; short video news; production innovation
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